Crafting tools for work
Crafting tools for work
Hello, I'm Simi. I design the tools that people use at work.
Currently Lead Designer on Atlassian’s Goals app, based in San Francisco.
product design
Goals in Jira
Companies want to align their work to goals so that they know they're working on the right things, but Atlassian’s goals experience was poorly integrated with where work was tracked in Jira.
My role
I championed a set of components to power the integration, creating a predictable experience for users wherever they interact with goals, and speeding up our integration with other products.
Impact
Effective integration and usage of goals across Jira, Confluence and new Atlassian apps.
product design
Goals in Jira
product design
Goals in Jira
Companies want to align their work to goals so that they know they're working on the right things, but Atlassian’s goals experience was poorly integrated with where work was tracked in Jira.
My role
I championed a set of components to power the integration, creating a predictable experience for users wherever they interact with goals, and speeding up our integration with other products.
Impact
Effective integration and usage of goals across Jira, Confluence and new Atlassian apps.
Companies want to align their work to goals so that they know they're working on the right things, but Atlassian’s goals experience was poorly integrated with where work was tracked in Jira.
My role
I championed a set of components to power the integration, creating a predictable experience for users wherever they interact with goals, and speeding up our integration with other products.
Impact
Effective integration and usage of goals across Jira, Confluence and new Atlassian apps.
Companies want to align their work to goals so that they know they're working on the right things, but Atlassian’s goals experience was poorly integrated with where work was tracked in Jira.
My role
I championed a set of components to power the integration, creating a predictable experience for users wherever they interact with goals, and speeding up our integration with other products.
Impact
Effective integration and usage of goals across Jira, Confluence and new Atlassian apps.
0 → 1 New product launch
People and team directory
Atlassian saw an opportunity to expand from our technical user base across organisations with a new staff directory product, using our strategic advantage of proximity to work to make a more accurate and up-to-date directory for users.
My role
I led discovery and design as part of a small new product incubator team of 3 people, and collaborated with a squad of developers to build the experience.
Impact
While our staff directory did not find product market fit, we delivered the added value to millions of Jira and Confluence users.
Atlassian saw an opportunity to expand from our technical user base across organisations with a new staff directory product, using our strategic advantage of proximity to work to make a more accurate and up-to-date directory for users.
My role
I led discovery and design as part of a small new product incubator team of 3 people, and collaborated with a squad of developers to build the experience.
Impact
While our staff directory did not find product market fit, we delivered the added value to millions of Jira and Confluence users.
0 → 1 New product launch
People and team directory
Atlassian saw an opportunity to expand from our technical user base across organisations with a new staff directory product, using our strategic advantage of proximity to work to make a more accurate and up-to-date directory for users.
My role
I led discovery and design as part of a small new product incubator team of 3 people, and collaborated with a squad of developers to build the experience.
Impact
While our staff directory did not find product market fit, we delivered the added value to millions of Jira and Confluence users.
0 → 1 New product launch
People and team directory
Systems and product design
Objectives and Key results for Goals
Atlassian's Goals app only had a basic implementation of the framework used by most enterprises (Objectives and key results), blocking customer adoption.
My role
I worked with PM on several product and design sprints to get an agreed upon direction for how we would support OKRs, with changes to our system model to better fit how customers thought about goals, and user experience to improve the flow of creating and reporting on goals.
Impact
Closed deals with enterprises, captured customers migrating from other tools, and increased monthly active users.
Atlassian's Goals app only had a basic implementation of the framework used by most enterprises (Objectives and key results), blocking customer adoption.
My role
I worked with PM on several product and design sprints to get an agreed upon direction for how we would support OKRs, with changes to our system model to better fit how customers thought about goals, and user experience to improve the flow of creating and reporting on goals.
Impact
Closed deals with enterprises, captured customers migrating from other tools, and increased monthly active users.
Systems and product design
Objectives and Key results for Goals
Systems and product design
Objectives and Key results for Goals
Atlassian's Goals app only had a basic implementation of the framework used by most enterprises (Objectives and key results), blocking customer adoption.
My role
I worked with PM on several product and design sprints to get an agreed upon direction for how we would support OKRs, with changes to our system model to better fit how customers thought about goals, and user experience to improve the flow of creating and reporting on goals.
Impact
Closed deals with enterprises, captured customers migrating from other tools, and increased monthly active users.
Product design
Profile components
Employees need context about who they’re working with to effectively collaborate across organizations, but the user and team profiles in Jira and Confluence were lacking.
My role
I worked with PM on discovery to identify the most valuable capabilities to add to the profiles, and designed components for reporting lines, peer recognition and projects and goals. I then secured buy-in from platform stakeholders, and worked with engineering to ship to customers.
Impact
Customers syncing their entire employee base, engagement with components
Employees need context about who they’re working with to effectively collaborate across organizations, but the user and team profiles in Jira and Confluence were lacking.
My role
I worked with PM on discovery to identify the most valuable capabilities to add to the profiles, and designed components for reporting lines, peer recognition and projects and goals. I then secured buy-in from platform stakeholders, and worked with engineering to ship to customers.
Impact
Customers syncing their entire employee base, engagement with components
Product design
Profile components
Atlassian saw an opportunity to expand from our technical user base across organisations with a new staff directory product, using our strategic advantage of proximity to work to make a more accurate and up-to-date directory for users.
My role
I led discovery and design as part of a small new product incubator team of 3 people, and collaborated with a squad of developers to build the experience.
Impact
While our staff directory did not find product market fit, we delivered the added value to millions of Jira and Confluence users.
Product design
People and team directory
I poured hours into MS Paint growing up
To make pixel art, and coded websites for fun
London
Designed in 3D
At architecture school, and in my first job in event and exhibition design
And then I picked up Sketching User Experiences...
Broke into UX
As a user researcher at an agency. Learned from experts, and improved the usability of apps like BBC iPlayer, Netflix, and Amazon Prime video
Got back to a ❤️ of design
As a product designer @ Atlassian. Making the tools people use for their work, for the last ten years
Sydney • Toronto • San Francisco
More about me
I poured hours into MS Paint growing up
Making pixel art, and coding websites
London
Designed in 3D
At architecture school, and in my first job in event and exhibition design
And then I picked up Sketching User Experiences...
Broke into UX
As a user researcher at an agency. Learned from experts, and improved the usability of apps like BBC iPlayer, Netflix, and Amazon Prime video
Got back to a ❤️ of design
As a product designer @ Atlassian. Making the tools people use for their work, for the last ten years
Sydney • Toronto • San Francisco
I poured hours into MS Paint growing up
To make pixel art, and coded websites for fun
London
Designed in 3D
At architecture school, and in my first job in event and exhibition design. And then I picked up Sketching User Experiences...
Broke into UX
As a user researcher at an agency. Learned from experts, and improved the usability of apps like BBC iPlayer, Netflix, and Amazon Prime video
Got back to a ❤️ of design
As a product designer @ Atlassian. Making the tools people use for their work, for the last ten years